Introduction

Successful wholesalers are required to have a strong customer base and spend a lot of time networking in order to find potential new clients. This is because most wholesalers are unable to rely on their real estate as their main source of income. Therefore, it’s important for you to establish a sales funnel that will help you sell more properties at a faster pace. Real estate wholesalers who want to succeed do not blindly follow the latest trends or change the way they do things every few months. Your goal is to create a repeatable process that can be used again and again with little or no variation in each step. In this article, we’re going to discuss 5 proven ways for real estate wholesalers to improve their lead generation efforts and double the number of properties they sell every month.

1.) Build A List

Easy, right? If so, why aren’t more wholesalers doing it? The first and most obvious reason is that most wholesalers aren’t doing it at all. They might be mailing postcards or handing out business cards, but they aren’t doing the initial leg of their sales funnel. The initial leg of the sales funnel is where you generate leads from people who are interested in what you do. Once you have the attention of someone who’s interested in what you do, you need to convert that interest into action—either a sale, purchase, or a referral.

2.) Educate People About Real Estate

Real estate is more than just the property itself. It’s also the lifestyle associated with that property that makes it desirable to potential buyers. Answering the question “How do I buy or sell real estate?” is one thing, but you also need to educate people on why they should buy or sell with you. For this reason, many successful wholesalers utilize blogs to educate buyers on their buying and selling process, as well as the advantages of buying or selling directly with them.

3.) Create Content That Matters To Prospects

Real estate wholesalers often don’t create a lot of original content for their websites, blog, or social media accounts. This is especially true for top-performing wholesalers. You need to create compelling and informational content that your target audience will find useful and want to share with their friends. For example, you might want to create a blog post about the top 10 myths about real estate and debunk them with relevant facts. You can also create e-books, guides, and video courses that can help your readers and viewers achieve their real estate goals. You can start by creating content that attracts prospective buyers and sellers. Once you pique their interest, you’ll need to develop a strategy around capturing their contact information to add to your buyers or sellers list.

4.) Use Data To Guide Conversations

While many real estate wholesalers get excited about creating content, they often forget to use data to fully guide their conversations with prospects and customers. You can start by asking your ideal customer what they want out of a real estate experience. Once you know what they want, you can create an experience that meets that need. Years back, real estate wholesalers would rely on their gut instinct to tell them if a potential customer was a good fit. Today, you can use data to guide your decision-making process. Everything from recently sold comparables to public records data about the subject property can strengthen your conversation.

5.)Phone And In-Person Marketing

When it comes to effective lead generation, there are few things better than in-person marketing and phone marketing. They are two forms of marketing that can’t be replicated by digital marketing platforms—they are only available in real life. Real estate wholesalers who want to increase the number of properties they sell every month should leverage both in-person and phone marketing techniques. Refusing to do so is choosing to exclude an audience that is widely untouched.

Conclusion

Lead generation is a critical part of real estate success, but it doesn’t have to be difficult. All you need to do is follow these 5 proven ways for real estate wholesalers to improve their lead generation efforts. Once you implement these strategies, you’ll be well on your way toward improving your lead generation and selling more properties.